Five steps to improve your Facebook copywriting
Columbus social marketing that survives the News Feed How many times have you found yourself scrolling through your News Feed, only to be bombarded by the redundant clutter filling the stream? For...
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6 Things You Need to Write an Effective Call to Action
Our Ohio social marketing team gives you the inside scoop on CTAs The call to action, or CTA, is without a doubt the most important piece of copy you’ll write for your webpage, email or advertisement....
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Ohio Digital Marketing Agency: 2014 Year in Review
Now entering our sixth year in business, Cement Marketing is emerging as one of Ohio’s leading digital marketing and advertising agencies. The reasons? 1. Our up front, honest and transparent attitude...
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Twitter Rolls Out Native Video and Group Messages
Twitter is making good on its promises. Today, the social networking site announced two new features from its November “coming soon” roster: native video and group messaging. A more intuitive video...
View ArticleShould your brand quit Facebook?
The answer is “yes”, unless you’re willing to pay for Facebook advertising. Since October of 2014 we have seen the steady decline in engagement on our client’s Facebook pages. This is consistent across...
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The Ello Revolution
If you haven’t seen it yet, you’re definitely one of the last. Ello is still making a play to absorb Facebook’s fleeing members. Most recently, they have announced the launch of a mobile app by the end...
View Article2016 Marketing Checklist
By Alaina Shearer, President and Founder You make personal resolutions for yourself every year, but what about your business? Your resolution could be something that requires as little as 10 minutes...
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Social Win: Definitely go chase a waterfall
If Facebook had existed in 1994, TLC might have changed its tune. Turns out waterfalls are totally worth chasing. Almost any picture of a waterfall that gets posted to the Hocking Hills Tourism...
View ArticleOur deepest, darkest secret.
By Alaina Shearer, President and Founder In Cement’s first few weeks and months, I would sign off on emails to colleagues with this phrase, “Big things… ” I knew Cement would be a success, just knew it...
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Best Practices for Marketing Your Business Via Facebook Pages
How to boost your niche brand’s exposure to maximize results through targeted ads and other helpful tools A corner store selling paintbrushes, an online dating service for single dads and a business...
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