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Facebook Update Wrap Up: News Feed, Timeline and More.
March was a big month for Facebook and its users. Mark Zuckergerg announced a largely redesigned news feed, opening the floodgates for a whole slew of changes in the social network. Here’s the rundown...
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Instagram Video: 5 reasons it’s your brand’s new best friend.
We all know that Instagram is a major player in the digital marketing world since its debut in 2010, but the image sharing app recently upped their game in a major way: the introduction of video....
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The Power of Memes
To quote Shakespeare, What’s in a meme? You’ve definitely heard the word tossed around, and undoubtably seen them popping up all over your Facebook wall. Let’s set the record straight. An Internet meme...
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Facebook Update Pushes News, Conversations
Another News Feed algorithm update hit Facebook on Monday, this time with the hope of presenting “high quality content” to users. Varun Kacholia, an engineering manager, and Minwen Ji, a software...
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Facebook algorithm update: Will it affect your business?
Most Facebook page admins have a love-hate relationship with Mark Zuckerberg and his crew. We love getting thousands of eyeballs on our brand and hate it when they constantly switch up the game. If...
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One crazy digital chick with a vision. Five years later.
When I quit my cushy advertising agency job to start Cement Marketing, my own digital marketing agency in Columbus, Ohio, the possibilities were infinite. Braving the world with a simple business idea...
View ArticleFacebook Advertising is Now a Necessary Evil for all Brands – or is it?
If you have a Facebook brand page chances are your engagement has been steadily dipping over the past several months. You’re not imagining things. Facebook’s mission is to entertain users with...
View ArticleWhy Downtown Columbus, Ohio?
There are quite a few digital marketing and advertising agencies in Downtown Columbus. In fact, many of our competitors are within just a few square miles. What sets Cement’s office space apart is our...
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Best Practices for Marketing Your Business Via Facebook Pages
How to boost your niche brand’s exposure to maximize results through targeted ads and other helpful tools A corner store selling paintbrushes, an online dating service for single dads and a business...
View ArticleFive steps to improve your Facebook copywriting
Columbus social marketing that survives the News Feed How many times have you found yourself scrolling through your News Feed, only to be bombarded by the redundant clutter filling the stream? For...
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6 Things You Need to Write an Effective Call to Action
Our Ohio social marketing team gives you the inside scoop on CTAs The call to action, or CTA, is without a doubt the most important piece of copy you’ll write for your webpage, email or advertisement....
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Ohio Digital Marketing Agency: 2014 Year in Review
Now entering our sixth year in business, Cement Marketing is emerging as one of Ohio’s leading digital marketing and advertising agencies. The reasons? 1. Our up front, honest and transparent attitude...
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Twitter Rolls Out Native Video and Group Messages
Twitter is making good on its promises. Today, the social networking site announced two new features from its November “coming soon” roster: native video and group messaging. A more intuitive video...
View ArticleShould your brand quit Facebook?
The answer is “yes”, unless you’re willing to pay for Facebook advertising. Since October of 2014 we have seen the steady decline in engagement on our client’s Facebook pages. This is consistent across...
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The Ello Revolution
If you haven’t seen it yet, you’re definitely one of the last. Ello is still making a play to absorb Facebook’s fleeing members. Most recently, they have announced the launch of a mobile app by the end...
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Meet: Cement’s New Content Director
Content marketing is turning the advertising and journalism industries upside down and Cement, true to its core, is striking by hiring today’s top content creators. Cement Marketing’s most recent hire...
View Article2016 Marketing Checklist
By Alaina Shearer, President and Founder You make personal resolutions for yourself every year, but what about your business? Your resolution could be something that requires as little as 10 minutes...
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Social Win: Definitely go chase a waterfall
If Facebook had existed in 1994, TLC might have changed its tune. Turns out waterfalls are totally worth chasing. Almost any picture of a waterfall that gets posted to the Hocking Hills Tourism...
View ArticleOur deepest, darkest secret.
By Alaina Shearer, President and Founder In Cement’s first few weeks and months, I would sign off on emails to colleagues with this phrase, “Big things… ” I knew Cement would be a success, just knew it...
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Best Practices for Marketing Your Business Via Facebook Pages
How to boost your niche brand’s exposure to maximize results through targeted ads and other helpful tools A corner store selling paintbrushes, an online dating service for single dads and a business...
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